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By Published on .

[chicago] Maybe it's time to change the name of the Kelly Awards to the Goodbys.

Last week, Goodby, Silverstein & Partners won its second straight $100,000 MPA Kelly Award from the Magazine Publishers of America, for general excellence in magazine advertising.

The San Francisco-based shop's winning campaign was for Porsche Cars North America. That campaign, a finalist for last year's Kelly Award, has helped make North America the top worldwide market for the German car company.

Ads for another Goodby client, Bell Helmets, took the category awards for best copy and best at meeting campaign objectives.

In an odd twist, nobody from Goodby was at the show to claim the top prize (see Adages on Page 8).

These accolades for Goodby follow a sweep last year, when its Norwegian Cruise Line campaign took three category awards and the $100,000 top prize.

Other category honors announced at the black-tie dinner, attended by 725, went to:

Wieden & Kennedy, Portland, Ore., for best design and graphics (Nike-track and field).

Cliff Freeman & Partners, New York, for best new work by a new team, given to a copywriter and art director who have been in the business for less than five years (Sauza Conmemorativo tequila).

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