A Nike spot for skateboarding products won Goodby best of show. The commercial featured a pair of runners hassled by passers-by and police for participating in their sport.
FIRST KOELKER AWARD
The entire campaign, which points out the unfairness of bothering skateboarders for pursuing their sport by showing more mainstream athletes being harassed, won the first Koelker Award for Campaign Excellence.
The new award is named for the late Mike Koelker, the former executive creative director at Foote, Cone & Belding who himself picked up many honors at previous San Francisco Shows for his work on Levi Strauss & Co.
Goodby walked away with 81 of the 466 gold, silver and merit awards presented at last week's show, sponsored by the San Francisco Advertising Club. Goodby's booty: 14 gold, 22 silver and 45 merit.
HIRSCH GETS LARSEN PRIZE
Another Goodby Nike campaign, for mountain biking apparel, won Paul Hirsch the Marget Larsen Award for Art Direction. Goodby also won the Ellie Outdoor Award, sponsored by Eller Media, for the California Milk Processor Board's "Lost Kitty" ads.
In addition, Goodby picked up honors for work on American Isuzu Motors, Foster Farms, Hewlett-Packard Co., Pacific Bell, Polaroid Corp. and Umbro Soccer.
Black Rocket founder and Creative Director Bob Kerstetter won the Howard Gossage Award for Copywriting for the second year in a row, this time for a radio campaign for TriValley Growers.
FCB won two golds. Picking up one gold each were Black Rocket, Hal Riney & Partners and Saatchi & Saatchi. Leagas Delaney won 17 silver awards.