GOODBY IN NO RUSH TO OPEN EUROPEAN OUTPOST

Agency Pres Says Field Office May Be Needed for Saturn Account

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SAN FRANCISCO (AdAge.com) -- Omnicom Group's Goodby, Silverstein & Partners, San Francisco, may have made some initial inquiries about establishing an office in Europe, but a decision to expand internationally is likely a long way off, one of the agency's partners said.

"The probability of our doing it in the near term are very small and the probability of doing anything at all is small," agency President Colin Probert told AdAge.com.

Reports surfaced

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in Europe that the agency might be looking into a possibility of opening an office in London or the Netherlands.

Global clients
Mr. Probert noted a number of the agency's clients, such as Hewlett-Packard and Goodyear, are global clients.

"We are always aware ... we will need some help in overseas markets," he said

Goodby Silverstein has resisted expanding beyond its San Francisco headquarters, and for a time during the dot-com boom it had considered moving into New York.

More recently, however, the agency has been looking into opening field services offices in the U.S. to handle its recently won $300 million General Motors Corp.'s Saturn Corp. account. The agency is considering Philadelphia, Detroit, Nashville and Sacramento, cities where Saturn currently has offices.

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