Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

SAN FRANCISCO-Goodbye, Berlin.

Goodby, Silverstein & Partners is the new name for what was Goodby, Berlin & Silverstein.

Co-founder Andy Berlin left the agency in 1992 to head DDB Needham Worldwide's New York office and later set up a new agency, Berlin Wright Cameron, to handle DDB Needham's Volks-wagen business.

"It better reflects the way the company really runs," Co-Creative Director Jeff Goodby said of the name change. But the real reason, he joked, was that Rich Silverstein got tired of having his name last.

In this article:
Most Popular