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(July 24, 2001) -- Jamie Barrett, executive creative director at Publicis Groupe's Fallon, New York, is returning to the West Coast for a top post at Omnicom Group's Goodby, Silverstein & Partners.

Mr. Barrett joins Goodby Silverstein's San Francisco office shortly after the departure earlier this year of Paul Venables, creative director and associate partner, who had been designated as one of two creative heirs to founders and co-chairmen Jeff Goodby and Rich Silverstein, who had hoped to take less of a day-to-day creative role and focus more on strategy.

Mr. Venables left the shop to form his own agency with his creative partner, Greg Bell. The new shop, Venables Bell & Partners, is being supported by the Goodby Silverstein organization.

The appointment is the second creative change at the agency in recent week. Jon Soto last week rejoined Goodby Silverstein from sibling Omnicom shop TBWA/Chiat/Day, San Francisco.

Mr. Barrett began his career at Fallon's Minneapolis office, before moving to Wieden & Kennedy's Portland office, where he was a lead creative on the Nike account when, ironically, part of the account was shifted to Goodby Silverstein. He rejoined Fallon in January 1999 as creative director. -- Alice Z. Cuneo

Copyright July 2001, Crain Communications Inc.

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