Goodby's Egyptian Navigator|
Client: Diamond of California
Brand: Emerald Nuts
Title: "Egyptian Navigator"
Agency: Goodby, Silverstein & Partners, San Francisco
In an outstanding example of silliness used effectively, Goodby Silverstein has conjured up a cast of oddball characters, including this pharaonic navigator, to hawk a nut brand nobody knows. Goofy campaign? Certainly. But it's sure to get TV viewers gleefully playing their own mnemonic games with the letters "E" and "N." Which is excellent news for Emerald Nuts.
Brand: Walkie-Talkie Phone
Here's one to warm the digital cockles of many an IT nerd's heart. An all-knowing geek back at the office uses a Nextel walkie-talkie phone to miraculously rescue a hapless executive whose laptop has burst into flames minutes before a crucial presentation.
Children Against Bush |
Brand: Anti-Bush Campaign
Title: "Teaching Our Children"
Agency: Captains of Industry, Watertown, Mass. (Fred Surr, Ted Page and Janet Tashjian)
Backed by millionaire investor George Soros, liberal lobbying group MoveOn.org has become a high-profile player in the presidential primaries with its anti-Bush commercials. This is one of a flock now airing regionally across the country.
Title: "The Letter"
Agency: Martin Agency, Richmond, Va.
Brown, the color of doggie do-do as well as UPS trucks, has always seemed a ridiculous marketing moniker for a package delivery service. Nevertheless, we have Brown's latest bit of corporate utopian drama as the big cheese brings tears to the eyes of his shipping department employees with words of praise. It's a very Brown moment.
Complicated Coffee |
Client: First Community Bank (Ala.)
Brand: First Community Bank
Title: "Complicated Coffee"
Agency: Sullivan-St. Clair, Mobile, Ala.
Starring a quintessentially ditzy waitress, this bank spot makes its point by mocking the menus of Starbucks-like gourmet coffee cafes. The underlying assumption seems to be that what consumers REALLY want are styrofoam cups of thinly tinted water without all the other fuss, so, let's give them the same kind of financial services. Bon appetite!
Bank Break Out|
Title: "Bank Teller"
Agency: Cramer Krasselt, Chicago
Roused from a stupor of mind-numbing clerical work, a bank teller makes her big leap -- right over the counter and out the door for a rendevouz with CareerBuilder.com.
WEEK'S MOST REMEMBERED SPOT|
Chipless With George Hamilton
Brand: Ritz Chips
Title: "Bad Morning"
Agency: J. Walter Thompson, Chicago
As a gimmick to spark buzz, Nabisco is running this George Hamilton ad alleging that new Ritz Chips are selling so fast many store shelves are bare of them. The gimmick worked. This spot received the highest consumer recall score for the period of Jan. 5-18 in the bi-weekly Intermedia Advertising Group survey.
Montana Sunburn |
Brand: Unlimited Long Distance
Title: "Speaker Phone"
Basking in the sunshine on an ice-encrusted patio, a Montana man uses his new Sprint speaker phone and unlimited long-distance plan to stay constantly connected to his brother on the southern edge of the continent, just yards from the rolling surf of a tropical beach.