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Agency Rating: * * * *

Goodby, silverstein & Partners added two marquee names to its roster in 1997, including its first international assignment. Goodby parlayed its win of Nike's retail operation into a more than $50 million assignment for some of its fastest growing segments -- women and outdoor -- as well as a nice chunk of Nike's new upscale Alpha line.

Pepsi-Cola Co. gave the agency its international business for 7Up as well as Miranda Orange and Orange Slice. The agency also converted its Pacific Bell business into agency of record status for long- distance for one of the nation's most aggressive telco's, SBC Communications. Billings increased 7.5% to just over $400 million, while creative both in TV and print continued to excel with Budweiser's Louie the Lizard taking center stage for Anheuser-Busch on the Super Bowl and Hewlett-Packard Co. kicking off its efforts to reach out to consumers.


Goodby plans some major tinkering with its staffing and business operations. Already with one creative, Steve Simpson, with the title of full partner, the agency plans to add new responsibilities for other creatives to free up principals Rich Silverstein and Jeff Goodby.

The agency also is looking at some other novel pursuits, such as opening a TV production company and setting up outposts of account planners in other countries around the world.

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