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Goodby wins $80 million Discover Card account

Published on .

Discover Financial Services, Riverwoods, Ill., tapped Goodby, Silverstein & Partners, San Francisco, as the creative and media agency for its estimated $80 million Discover Card account. Goodby beat out Leo Burnett USA, Chicago; Lowe & Partners/SMS, New York; and the Martin Agency, Richmond, Va. DDB Needham Worldwide, Chicago, previously handled.

Copyright March 1999, Crain Communications Inc.

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