Goodell adds PR, ad duties at Reebok

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Reebok International tapped Brenda Goodell, VP-new media and programming, to also oversee advertising and public relations. She assumes responsibilities of Scott Helbing, who left the company. While Reebok is believed to be discussing an unspecified project with Lowe & Partners/SMS, New York after talking with BBDO Worldwide and DDB Needham World-wide a Reebok spokesman said Leo Burnett USA, Chicago, remains agency of record.

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