×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Goodyear makes cut in $60 million review

Published on .

Goodyear Tire & Rubber Co. narrowed its $60 million North American agency review to four contenders, according to executives close to the situation. BBDO Worldwide, McCann-Erickson WorldGroup, both New York, GSD&M, Austin, TX and Goodby Silverstein & Partners, San Francisco all made the cut. Previous agency J. Walter Thompson USA, Detroit, withdrew from the review at the end of January. A Goodyear representative wouldn't confirm the contenders, but company officials had said a cut would come this week.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: