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Goodyear makes cut in $60 million review

Published on .

Goodyear Tire & Rubber Co. narrowed its $60 million North American agency review to four contenders, according to executives close to the situation. BBDO Worldwide, McCann-Erickson WorldGroup, both New York, GSD&M, Austin, TX and Goodby Silverstein & Partners, San Francisco all made the cut. Previous agency J. Walter Thompson USA, Detroit, withdrew from the review at the end of January. A Goodyear representative wouldn't confirm the contenders, but company officials had said a cut would come this week.

Copyright February 2001, Crain Communications Inc.

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