×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Goodyear plans NCAA blitz

Published on .

Goodyear Tire & Rubber Co. plans an extensive airing of its new 1997 brand and product-specific TV spots during the NCAA basketball tournament telecasts in March. The campaign, part of an overall $50 million 1997 ad program, broke during the Feb. 9 NBA All-Star Game on NBC. A 60-second spot and a trio of 30-second spots from J. Walter Thompson USA, Detroit, carry the theme "Serious Freedom."

Copyright February 1997, Crain Communications Inc.

In this article:
Most Popular