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Goodyear plans NCAA blitz

Published on .

Goodyear Tire & Rubber Co. plans an extensive airing of its new 1997 brand and product-specific TV spots during the NCAA basketball tournament telecasts in March. The campaign, part of an overall $50 million 1997 ad program, broke during the Feb. 9 NBA All-Star Game on NBC. A 60-second spot and a trio of 30-second spots from J. Walter Thompson USA, Detroit, carry the theme "Serious Freedom."

Copyright February 1997, Crain Communications Inc.

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