Google, the tech master of pranks, hit gold in this week's chart with its April Fool's prank "Pokémon Challenge," a new "feature" of Google Maps which allows users to find and catch Pokémon hidden throughout the world. With a cameo appearance from Google's VP of Engineering, Brian McClendon, the spot was created as a recruiting gag that prepared "the most vigorous test known to man" to fill the comical title, "Pokémon Master."
Disney on Broadway also made a splash last week with over 12.5 million views in a spot that had the Broadway cast of Lion King, on a flight, break out into a rendition of the "Circle of Life"; Evian grabs two spots on the chart with its new "Amazing Baby & Me 2" and its original "Baby & Me" campaign which debuted last spring; while Nike's "Risk Everything," our first World Cup related ad this year, debuts at No. 4.
Honey Maid jumps on the inclusive bandwagon with its "This is Wholesome" campaign that features diversity in all its glory with same-sex parents, interracial families and single dads, among others. Needless to say, the spot generated much controversy via social media and prompted the brand to create a response video which demonstrated a kill 'em with kindness approach. With 3.8 million views, it comes in as No. 8 this week, according to Visible Measures.