Google unwraps program for smaller advertisers

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Search engine Google has quietly rolled out a program designed to attract small to midsize advertisers with budgets of $5,000 or less. Called AdWords, the automated service allows advertisers to select keyword buys for their text ads to appear in one of three boxes on a search results page. The service, which Google will promote on its home page, also tracks advertising traffic.

Copyright October 2000, Crain Communications Inc.

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