* Google has sought to diversify its offerings, rolling out or testing free products including Gmail and Blogger-all of which have or will accept ads. It has also debuted a tracking service for all types of ads and Google Base, a classified ad service.
* Google is a darling among consumers. They love Google not only because it is the quintessential garage start-up made good, but because searching on Google is clean, fast and easy.
* Yet, it's a terror and must-buy for marketers: No big brand does search engine marketing without buying keywords on Google, while marketers are afraid that Google will enter other channels, even TV.
* Today, Google monetizes access to information through search. Tomorrow it could monetize access to information through any means necessary.