GOP HAS HIGHEST CONVENTION TV VIEWERSHIP

Republicans Get 22.6 Million; Dems, 20.4 Million

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NEW YORK (AdAge.com) -- The closely contested presidential race appears to have spiced up the now routine political conventions and pulled in more viewers.

Last week's Republican National Convention, held in New York, pulled in a four-day daily average of 22.6 million viewers in prime time. That figure is tops the 20.4 million viewers who watched the Democratic National Convention, held in Boston in July.

According to Nielsen Media Research, the Republicans topped their 2000 convention, which attracted an average audience of 19.2 million. That convention saw George Bush accept his party's nomination for president. That same year the Democratic National Convention fared slightly better with 20.6 million viewers.

The GOP wasn't the only group getting a bounce from the convention. Fox News attracted 7.34 million viewers on Sept. 2, the final night of the convention, beating NBC (5.9 million), ABC (5.1 million), CBS (5 million), CNN, (2.6 million) and MSNBC (1.7 million). Separately public broadcaster PBS scored an estimated 6 million viewers, according to a statement released Sept. 3.

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