Gore breaks first campaign ad, unveils Century Media Group

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The first TV ad of Vice President Al Gore's presidential campaign targets Senate Republicans who voted to reject the Comprehensive Test Ban Treaty on nuclear weapons this week. The 60-second commercial, from the Gore 2000 organization, was to air nationally on CNN Oct. 14. Buys were also placed on selected TV stations that reach Iowa and New Hampshire markets. Spending was not revealed.

Gore 2000 officials also disclosed that the Gore ads will be done by what it is calling the Century Media Group, which includes three veteran Washington-based political ad consultants: Carter Eskew, formerly of Bozell/Eskew; Bob Squier of Squier Knapp Ochs; and Bob Shrum of Shrum, Devine & Donilon. Mr. Squier did ads for President Clinton and Mr. Eskew's hiring by the campaign had been reported earlier. Mr. Shrum's membership in the group had not been previously reported.

In the commercial, Mr. Gore chastises Republicans and suggests he would send the treaty back to the Senate if elected."I believe in my heart this vote does not speak for the American people. So why don't we do something about it?" Mr. Gore asks. "I believe the campaign is about the future, and there is no more important challenge than stopping the spread of nuclear weapons."The Gore campaign said the vice president chose the test ban vote for his first campaign ad because he felt strongly about the issue and had worked for similar treaties for 20 years.

Copyright October 1999, Crain Communications Inc.

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