Vice President Al Gore today told an American Advertising Federation event in New York that last year's Katz Media Group training memo, telling radio managers how to sell against minority media, made it "appallingly evident" there are problems in media discrimination. The vice president said a recent Federal Communications Commission study on bias against minority media reinforced his opinion. Speaking to attendees via satellite, Vice President Gore urged the group to work with FCC Chairman Bill Kennard to help draft principles that agencies and marketers will use. Mr. Kennard also spoke at the luncheon and, as expected, urged some principles be developed to ensure agencies are upfront and fair in their dealings with minority media. An AAF roundtable discussion between Mr. Kennard and about 25 advertisers and media companies is set for this afternoon.
Copyright February 1999, Crain Communications Inc.