IPO fares better

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Most Popular, Pasadena, Calif., also went public June 18. Its initial public offering of common stock on the Nasdaq National Market was for 6 million shares offered at $15 per share. It closed the day at $22.42, after hitting a high of $28.50. The search engine allows advertisers to bid for keywords, giving top placement in the search results to the highest bidders. The stock is trading under the symbol GOTO.

Copyright June 1999, Crain Communications Inc.

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