GoTo's advertiser ranks swell to 1,000

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Startup search engine announces today it now has 1,000 advertisers. They include, OnSale and Travelocity. Advertisers pay to be listed in's search results, with the higher bidders receiving top placement. After three months of beta testing, launched to consumers in June and is preparing a $6 million online and off-line awareness campaign, created in-house, through the end of the year.

Copyright June 1998, Crain Communications Inc.

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