Gourmet foods on Grey Advertising's plate

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IGourmet.com, an online gourmet retailer, picked Grey Advertising, New York, as its first agency of record. Spending is estimated at $10 million. Grey will handle national consumer advertising; Grey's MediaCom will handle offline media planning and buying. A multimedia branding campaign is slated to break later this year.

Copyright November 1999, Crain Communications Inc.

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