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Gov't to review its minority ad buys

Published on .

Vice President Al Gore said federal agencies that purchase advertising are being asked to reexamine whether they are adequately reaching minority audiences. Mr. Gore appeared before a meeting of the National Association of Black Owned Broadcasters, where he said he was appalled by a Katz Media internal sales memo, made public earlier this year, that used racial stereotypes to denigrate the value of minority audiences. New York civil rights activist Rev. Al Sharpton, in remarks to the meeting, compared ad agency employment patterns and practices to apartheid and suggested advertisers allocate an unspecified share of their media budgets to minority media.

Copyright September 1998, Crain Communications Inc.

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