enlists Fallon

Published on .

Most Popular, New York, selected Fallon McElligott as agency of record for its estimated $40 million account, after a review that included three other agencies. The Internet company will offer a direct online link to local government; it will be launched this fall in some markets and roll national early this winter. The site will allow individuals and businesses across the country to pay taxes and parking tickets, secure permits, look for government jobs, bid on government auctions, and get local government and community information and news 24 hours a day. An off- and online campaign for is already in development.

Copyright September 1999, Crain Communications Inc.

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