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GRAND CHEROKEE SPOT WINS TOP CADDY AWARD

By Published on .

DETROIT (AdAge.com) -- A Jeep TV commercial showing a Grand Cherokee shaking off mud like a dog captured Best of Show on Thursday at the 27th Annual Caddy Awards Show here.

Omnicom Group's PentaMark Worldwide, Troy, Mich., collected the award, although the work was done by the now-defunct Southfield, Mich., office of FCB Worldwide, which lost a shootout with Omnicom for Chrysler Group's consolidated account a year ago. FCB had been a unit of True North Communications.

Among the other agencies taking home multiple awards were Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich.; independent Doner, Southfield, Mich., and WPP Group's J. Walter Thompson, Detroit.

Organizers said they received 700 entries for the regional competition.

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