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GrandMet eyes TV for liquor ads

Published on .

Grand Metropolitan's Paddington Corp. is planning to run liquor ads on TV, a controversial move that follows Seagram Americas in breaking a voluntary 48-year-old industry ban on radio and TV ads.

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Subway Sandwiches & Salads is keeping its estimated $45 million national advertising account at Hal Riney & Partners/Heartland, Chicago. But the chain is still deciding how to handle its $40 million in local ad spending. Contenders in the Subway review were Deutsch; DeVito/Verdi; Lord, Dentsu & Partners; and Partners & Shevack, all New York. The decision follows franchisees filing a suit in August against Subway alleging misuse of franchisee advertising funds.

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