Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

graph test

Published on .

Catalog retailers 80 74+
Banking 77 77
Cell phone services 69 70
Cable & satellite television 68 62
Insurance 68 75++
Personal computers 64 77
Aggregate of all 71 75
Source: CFI Group

* As measured by the Call Center Customer Satisfaction Index
** As measured by the American Customer Satisfaction Index (ACSI), using the same methodology.
+ Score represents ACSI for retail industry overall, not just catalog retailers
++ Includes health, P&C, and life insurance
Most Popular
In this article: