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GRAPHISTYLE ALTERNATIVE COMMERCIAL PHOTOGRAPHY IS STANDING ANYTHING BUT STOCK-STILL, AS GRAPHI-STOCK MAKES THE LATEST SWIPE AT THE CUTTING EDGE

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A GROUPING OF ANTIQUE EGG BEATERS (by Chris Ferebee), or, if you'd prefer, egg beater details (by Francine Zaslow). Colorfully shod human feet (by Maria Muller), or muted dog paws (by Ann Shamel). It's all available from the latest entrant in the world of alternative stock photography, Graphis magazine's New York-based Graphistock, which opened just last month with a catalog that features the work of dozens of photographers that have never before been represented by a stock agency.

With early sales to Atlantic Records and Avanti greeting cards, Graphistock executive director Carre Bevilacqua, formerly with alternative stock competitor Photonica, is upbeat about the small but growing alternative stock scene, and Graphistock's range of "interpretive" stock offerings. The tie-in with the magazine extends to "a similar philosophy, style and quality level," she says, while the tie-in with the electronic future is evinced by a decision to bypass the CD-ROM stage and go straight to online image delivery, which Bevilacqua believes "is the future of the business," via Picture Network International.

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