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Greehan McCullagh Moyer Burstein Kelly Hofmann Swalwell GAUDET OVERSEES ARDEN IN AMERICAS; BURSTEIN MOVES TO 'ESQUIRE'; RINEY REJIGGERS SATURN TEAM; RIVES DYKE CO-FOUNDER DIES

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ADVERTISER

NEW YORK-Elizabeth Arden Co. is restructuring its executive ranks, naming Victor A. Gaudet exec VP of the Americas.

Mr. Gaudet, formerly senior VP-sales for Chesebrough-Pond's USA, Greenwich, Conn., Arden's sister Unilever division, will run Arden's U.S. operations. That includes its Parfums International unit.

Arden was headed by Exec VP-General Manager Paul Masturzo and Parfums International by Exec VP Bryan Janney. Both have left the company.

Mr. Gaudet will oversee sales, in-store marketing, media advertising, sales administration and finance, with responsibility for the U.S., Canada, South America and Caribbean.

Other people moving:

Carlos Gutierrez to president, Kellogg Co.'s Asia-Pacific region, Battle Creek, Mich., from exec VP-general manager, Kellogg USA. He succeeds Donald Fritz, now president, Kellogg Europe. In a reshuffling following the resignation of Kellogg USA President Gary Costley (AA, July 4), Alan Harris succeeds Mr. Gutierrez as exec VP-marketing and sales for the cereal division, Kellogg USA, from president, Kellogg Canada. Frederick Jaques succeeds Mr. Harris, from general manager, Kellogg's French and Benelux operations; Andrew K. Hughson succeeds Mr. Jaques, from assistant to the chairman-global marketing.

Peggy Burton to president, Seven Six Seven Advertising Agency, the in-house shop for Dreyfus Corp., New York, from senior VP-advertising. She succeeds to some duties formerly held by Dreyfus Service Corp. President Robert Schmidt, now president, Individual Investor Group.

Robert G. Donovan, senior VP, Sandoz Pharmaceuticals Corp., East Hanover, N.J., takes over Sept. 1 as chairman of the Nonprescription Drug Manufacturers Association, Washington. He succeeds David E. Collins, president of Schering-Plough HealthCare Products, Liberty Corner, N.J. Mr. Collins is taking early retirement from Schering-Plough.

John W. Power, 50, to senior VP-marketing and sales, Budget Rent a Car Corp., Lisle, Ill., from general manager-world sales and distribution, British Airways, London. He succeeds David Sparks, who left last fall to join Budget's promotion agency, Robinson & Maites, Chicago.

Rick Swalwell to VP-marketing and communications, a new post at Medicap Pharmacies, Des Moines, from communications director.

Carl Gustin, 43, to VP-general manager, Eastman Kodak Co.'s new applied imaging unit, Rochester, N.Y., from VP-product and marketing strategy, Digital Equipment Corp., Maynard, Mass. Mr. Gustin previously was the top communications executive and a close aide at Apple Computer to ex-Chairman John Sculley, who began consulting for Kodak in June.

Marilyn Wilkinson to VP-communications, a new post at the Dairy Council of Wisconsin, Westmont, Ill., from director-planning and public relations, United Dairy Industry Association, Rosemont.

Stewart Widdess to VP-marketing and retail development, a new post with the Minnesota Vikings, Minneapolis, from senior VP-marketing, Dayton Hudson Department Stores division.

Ivy Wolpin Hofmann, 36, to director of advertising and marketing communications, Sprint, Kansas City, Mo., from advertising director. Ms. Hofmann and Timothy E. Kelly, named assistant VP-corporate advertising and sponsorships for Sprint in June, jointly assume the duties of George Rodriguez, who resigned as VP-marketing and advertising in April.

MEDIA

NEW YORK-Lawrence Burstein has been named publishing director of Esquire and Esquire Gentleman.

Mr. Burstein fills a position that had been vacant since Ron Galotti left in June to rejoin Conde Nast Publications as publisher of Vogue.

Mr. Burstein was publisher of Self before he was moved earlier this year to the same title at The New Yorker, another magazine in the Advance Publications empire owned by S.I. Newhouse Jr.

The move reunites Mr. Burstein with Editor in Chief Ed Kosner. The two had worked together at New York.

Other people moving:

Gregory B. Moyer to president-chief operating officer, Discovery Networks & Worldwide Programming, Discovery Communications, Bethesda, Md., from exec VP-worldwide programming and corporate development. He succeeds Ruth L. Otte, now president, Knowledge Adventure, a La Crescenta, Calif., software company.

Betty Cohen to president, a new post at Cartoon Network Worldwide and Turner Network Television International, Hong Kong, from exec VP, Cartoon Network, Atlanta.

David F. Dyer, 45, to chief operating officer, a new post at Home Shopping Network, St. Petersburg, Fla., from vice chairman-merchandising and sales, Lands' End, Dodgeville, Wis.

James "Chuck" McCullagh to international development director, a new post at Rodale Press, Emmaus, Pa. He will continue as publisher of Mountain Bike but relinquish the same title at Bicycling to Michael Greehan, from associate publisher, Runner's World.

Brian Hooks, 40, to VP-account services director, Peterson Pearson Milla, Minneapolis, effective Sept. 1, from VP-management supervisor, Martin/Williams. He succeeds Tim Pearson, who resigned. The agency has no plans to change its name.

Josette Bonte to head of strategic marketing, entertainment and interactive services, a new post at U S West Communications, Denver, working with Hollywood and Silicon Valley on interactive programming, from new-media analyst and consultant in Los Angeles.

AGENCY

SAN FRANCISCO-Hal Riney & Partners is reorganizing creative work on its Saturn Corp. account.

Dave O'Hare, 40, who was senior VP-associate creative director at Goodby, Silverstein & Partners on the Isuzu, Sega and Specialized Bicycles accounts, becomes senior VP-creative director on Saturn for Riney.

Mr. O'Hare will team with Senior VP-Creative Director James Dalthorp.

Mr. Dalthorp's former partner, Steve Baer, also senior VP-creative director, will team with a new, yet-to-be-hired art director.

The three will have equal responsibility for Saturn. Formerly, Messrs. Dalthorp and Baer headed the account.

Other people moving:

Michael G. Switzer, 39, chairman-CEO of TBWA Switzer Wolfe, St. Louis, resigned last week to pursue opportunities in new technology. There are no immediate plans to replace Mr. Switzer; instead, Creative Director Lloyd Wolfe adds the title of CEO. There are no plans to change the agency's name.

Raj Marwah to chairman-CEO, DMB&B/Canada, Toronto, from managing director, DMB&B/New Zealand, Auckland. He succeeds Rupert Brendon, who will become a consultant to the agency after retiring as CEO in October and chairman at the end of the year.

Douglas Atkin, 38, to exec VP-strategic planning director, a vacant post at Wells Rich Greene BDDP, New York, from planning director and management director, Collett Dickenson Pearce, London.

Gerry Blair to exec VP-marketing communications division, a new post at Freed & Associates, Baltimore, from VP-marketing director, Microprose, Hunt Valley, Md.

Jay Clark, 58, to senior VP, White & Cromer, San Francisco, from senior VP, Ogilvy Adams & Rinehart, Los Angeles. He succeeds Brooke Battles, who left.

Daniel J. Driscoll to senior VP-account director, a new post at Arnold Advertising, McLean, Va., from VP-corporate communications, Federal Home Loan Mortgage Corp.

Steve Cline to VP-marketing and business development, a new post at Callahan & Co., Baltimore, from account services director, Freed & Associates.

Mary Conway to senior VP-consumer products group, a new post at Cone/Coughlin Communications, Boston, from marketing group public relations director, Polaroid Corp., Cambridge, Mass.

Alison Lemeshow, 32, to senior VP-research director, a new post at W.B. Doner & Co., Baltimore, from VP-research director.

Lisette Hoyo, 30, to VP-business development manager, a new post at Gannett Outdoor, New York, from group account supervisor, Font & Vaamonde, a Grey Advertising Hispanic subsidiary.

OBITUARY

HOUSTON-Earl Leonard Rives, 78, a co-founder of Rives, Dyke & Co., died Aug. 13.

Mr. Rives, brother Wayne Rives and partner Frank Dyke founded the agency in 1948.

The shop became one of the largest independently owned industrial agencies in the Southwest and was sold in 1975 to Young & Rubicam, New York, which renamed it Rives, Dyke/ Y&R. It later initiated a buyback and now goes by the name Rives Carlberg.

After his advertising career, Mr. Rives went into commercial real estate with General Properties & Services, a division of Gulf Publishing.

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