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'Green Mile' launches with eCommercial.com blitz

Published on .

Warner Bros. and Castle Rock Entertainment picked eCommercial.com to create and distribute interactive e-mail attachments to opt-in movie fans to build enthusiasm for its new Tom Hanks movie, "The Green Mile.'' A similar campaign is under way to help aid the international launch of Brad Pitt's "Fight Club.'' Financial terms were undisclosed.

Copyright December 1999, Crain Communications Inc.

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