Green Mountain seeks new agency

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Green Mountain Energy is looking for a new agency to handle its estimated $10 million to $15 million account, according to individuals familiar with the situation. A Green Mountain spokeswoman confirmed only that the company wants to consolidate some of the business and that one option is to conduct a review. The utility company currently uses two agencies: Zimmerman Group, Tallahassee, Fla., which handles Green Mountain in Connecticut; and Cullinan Group, Minneapolis, which handles advertising in California, New Jersey and Pennsylvania. Representatives of both agencies said they plan to defend the account.

Copyright January 2001, Crain Communications Inc.

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