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Greenberg named as new agency for Spalding Sports golf biz

Published on .

Spalding Sports Worldwide has shifted its golf business from Hill Holliday Connors Cosmopoulos, Boston, to Greenberg Seronick O'Leary and Partners, also Boston. The account, which was at Hill Holliday for 21 years, includes the advertising for Top Flite golf balls, Strata golf balls and the Ben Hogan Co. GSOP already handles Etonic golf shoes. Billings were undisclosed.

Copyright August 1999, Crain Communications Inc.

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