Greenfield Consulting launches Digital Idea

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Researcher Greenfield Consulting Group has launched Digital Idea, an Internet consultancy that will focus on electronic commerce. Peter Mackey, formerly managing director at Greenfield Consulting Group, was named president of Digital Idea, to be based in Westport, Conn., where Greenfield Consulting is headquartered. Digital Idea plans to open a San Francisco office next year.

Copyright November 1999, Crain Communications Inc.

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