Greenfield Online, Advertising.com form partnership

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Greenfield Online and ad management company Advertising.com formed a partnership that will combine their respective expertise in technology and marketing research to develop products to expand online brand advertising and wireless advertising. The first product by Advertising.com and Greenfield Online will give marketers an opportunity to measure the effect of a campaign's impact online, even when consumers do not interact with advertisements. Together, the companies will measure the impact of an advertisement's impression, gain valuable insights from consumers and deliver results on the effect of branding on the Internet.

Copyright January 2001, Crain Communications Inc.

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