Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(May 29, 2001) -- Internet marketing research company Greenfield Online, Wilton, Conn., has launched SuccessScreen, which packages its online survey technologies with "best practices" for concept screening. Companies that test products can subscribe to the service, which scores each new concept against previously tested ones using a normative database provided by FYI Worldwide. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

Most Popular
In this article: