Greenlight.com has put on hold plans for its first national TV ads this fall from Bartle Bogle Hegarty
, New York. But the online car-buying service is expected to announce Aug. 23 in Detroit that it has signed a series of partners, who will do national ads that include Greenlight
. The marketer said it's looking for more efficient media than TV.
Copyright August 2000, Crain Communications Inc.