backs off on national TV campaign

Published on .

Most Popular has put on hold plans for its first national TV ads this fall from Bartle Bogle Hegarty, New York. But the online car-buying service is expected to announce Aug. 23 in Detroit that it has signed a series of partners, who will do national ads that include Greenlight. The marketer said it's looking for more efficient media than TV.

Copyright August 2000, Crain Communications Inc.

In this article: