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GRENADE ENTERS THE FRAY

Published on .

Nature's Best warns consumers of "explosive energy" in advertising for Grenade, its new Thermogenic Energy drink. The beverage is packaged in a military green container with a cap reminiscent of a hand grenade pull ring. Waring & LaRosa, New York, created the point-of-purchase posters, featuring the tagline "Hey, if you want to battle the competition, bring out the heavy artillery."
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