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Gretzky takes driver's seat

Published on .

Anheuser-Busch, the Super Bowl's largest airtime buyer, will focus on humor and heritage in its spots before and during the game. In addition to its famous Clydesdales, Louie the Lizard and August Busch III, this year's crop of spots feature hockey great Wayne Gretzky as designated driver of a Zamboni in an anti-drunk-driving spot. The Gretzky spot was created by DDB Worldwide, Chicago.
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