GREY ADVERTISING: MEDIA, NOT CREATIVE, BANKROLLS GREY

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Agency Rating: * *

Grey advertising began 1997 by opting out of a review called by client Domino's Pizza. Months later, it also lost creative for the $80 million Red Lobster account. Luckily, its media department nabbed more than $300 million in new business, including HFS, Reebok International and SmithKline Beecham, because it also lost business from Glaxo Wellcome and Procter & Gamble Co. in consolidations. Also decamping from Grey was Florist Transworld Delivery and ABC Television Network. Business wins included Jockey International, Six Flags Theme Parks, International Dairy Queen, Hasbro, California Lottery and Globalstar.

LOOKING AHEAD

Kraft Foods left in early 1998 and now Grey is looking to replace that client as well with another package goods marketer.

The agency is also scouting out different approaches to bolster its interactive presence.

Creative? Well, it is what it is -- and that's not much.

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