Grey Asia Pacific wins $6.5m in new business

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HONG KONG--Grey Advertising has picked up several new assignments in Asia-Pacific worth more than $6.5 million. Grey Indonesia has won the $1.3 million business to launch Toyota's Soluna in a pitch against incumbent Dentsu, BBDO Worldwide and Euro RSCG Worldwide.

In the Philippines, Campaigns & Grey has picked up the $1.5 million business for the Nissan Centra in a pitch against AB Communications, as well as all product advertising for Colt 45 Beer, valued at $500,000, in a pitch against DDB Worldwide.

In Australia, Grey Melbourne, alongside MediaCom, Grey Direct and GCI PR, won Bitumen & Oil Refineries of Australia's $3.2 million through-the-line assignment to launch BORAL's new energy division.

And Grey Interactive has launched the Hong Kong version of Eagle Star's Web site in English and Chinese. The site provides online information about the company's insurance products. Grey pitched for the assignment against two undisclosed interactive agencies. The budget was not disclosed.

Grey Interactive Hong Kong has also launched a portal site () about the art of parenting (haomamam.com) for Lam Soon, a Hong Kong company which producesedible oil and homecare products. Initially, the company is using the site to build its relationships with mothers ("hao mama" means "good mother" in Chinese).

Copyright February 2000, Crain Communications Inc.

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