Grey Advertising's Grey Direct, New York, acquired MarketData Solutions, a database marketing company. Grey Direct will combine its existing Grey Database Strategies, founded in 1997, with MarketData Solutions to create a new global database marketing company under the MarketData Solutions brand. The new company will operate as an independent brand of Grey Direct. MarketData Solutions will have $25 million in worldwide billings and offices in five countries.
Copyright July 1999, Crain Communications Inc.