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Grey may create unit for P&G business

Published on .

Grey Advertising is considering a plan to spin off its Procter & Gamble Co. personal-care account into an independent unit, according to executives close to the agency. Observers said the move could be a way to reward the veteran P&G creative team. The new shop would house brands including Pantene haircare and Cover Girl cosmetics. A Grey spokesman said he was unaware of such a plan.

Copyright September 1999, Crain Communications Inc.

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