David Cohen and Richard Soloman both take the title of VP-group creative director.
Mr. Cohen, 43, previously VP-associate creative director at Bates USA, New York, will have a major role in creating advertising for over-the-counter and prescription pharmaceutical products.
Mr. Soloman, 43, was formerly executive creative director at Griffin Bacal, New York, and will work with Grey's children-oriented clients.
The addition of Messrs. Cohen and Soloman follows a creative push by Mr. Novick, who described the agency's previous creative reputation as "serviceable" but "lacking a certain amount of creative flash and style."
Under Mr. Novick, Grey has bulked up and diversified its creative staff. In 1996 alone, the creative staff grew by 15%, and it now tops 260 people.