The client-driven move creates a $730 million-billing, nine-office network servicing regional clients such as Procter & Gamble Co., Nokia, GlaxoSmithKline and Novartis. Its first president and CEO is Hans Gundesen, formerly CEO of Grey Denmark and Norway, who has been with the agency for 13 years.
"This reorganization allows us to fully harness and exploit the combined power of Grey's multi-disciplined resources on behalf of our clients locally, regionally and internationally," Mr. Gundesen said.
It will also "ensure that the very best of ['best of breed'] thinking is delivered across every discipline and market," added Carolyn Carter, president Grey Worldwide, Europe, Middle East and Africa. "That will benefit every single local client as well as provide seamless support to the growing number of Nordic companies that are increasingly looking for regional solutions."
In addition to Mr. Gundesen, the Nordic management consists of Benny Klausen, CFO; Jonas Bjorkberg Internet technology; Peter Elley, Grey Academy; Per Frejd, business development; Carl Erik Kjaersgaard, country manager Denmark; Carl Andreasson, country manager Sweden, Jari Kostamo, country manager Finland, Egil Storaas, country manager Norway.
The restructuring also sees the expansion of the Grey Academy, launched in Denmark, across the Nordic region this summer. The Academy is designed to create "communication architects" who are responsible for total communication strategy, establishing brand platform and determining with the client which of Grey Group's specialist companies should be brought into play. -- Suzanne Bidlake
Copyright June 2001, Crain Communications Inc.