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Grey to handle OAG

Published on .

Reed Travel Group, a subsidiary of Anglo-Dutch publishing group Reed Elsevier, has appointed Grey Direct to handle development of the Official Airline Guide, after a review that also involved D'Arcy Masius Benton & Bowles, Bozell and Draft Direct. Reed handled the business in-house previously. Grey's winning bid was pitched jointly by Grey Direct's New York and London offices.

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