Grey Hong Kong grows interactive division with G-edge.com

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HONG KONG--Grey Worldwide has set up G-edge.com here, a group of five Internet service companies that includes 4-year-old Grey Interactive and Beyond Interactive, which opened in April.

G-edge.com already has two clients, Volkswagen in China and a new Hong Kong portal, 36.com (www.36.com).

"There is a need for Beyond Interactive here, because other online sales companies such as DoubleClick Asia and 24/7 try to represent both Web companies and advertisers. We only work for our clients," says Viveca Chan, chairman-CEO of Grey Hong Kong and China.

The other divisions in the new group -- G-edge Consult, MediaCom Digital and Gi Direct -- will open by the end of 2000 in Hong Kong and China and could be expanded into key Asian Internet markets, such as Australia, South Korea, Japan, Taiwan and Malaysia.

G-edge.com also includes Grey Ventures, an "incubator" venture capital division that Ms. Chan hopes will keep her staff from hopping to dot-coms with lucrative stock options.

Copyright April 2000, Crain Communications Inc.

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