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Grey, Jordan win Hasbro Games

Published on .

Hasbro Games, East Longmeadow, Mass., consolidated its estimated $85 million to $100 million games business at roster agencies Grey Worldwide and Jordan McGrath Case & Partners/Euro RSCG, both New York. Griffin Bacal, which handled the largest portion of the account, lost out in the shift. This move follows last week's consolidation of Hasbro's estimated $100 million U.S. toy account at DDB Worldwide.

Copyright November 2000, Crain Communications Inc.

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