"This decision reflects what the market wants: integration of services, specialization and consistent strategy," says Grey Mexico President Rodolfo Rubio.
Grey Advertising, public relations arm Group GCI and media buying group MediaCom have formed an integral part of Grey's services in Mexico, and the newcomers' arrival promises to solidify the company's position further here.
"It's better to have everything under one roof," says Grey Mexico General Manager Howard Glabo, who points to logistical problems when different companies handle the communication and marketing needs of an account.
Grey Direct ranks No. 8 among direct marketing companies in Mexico. Grey Interactive specializes in interactive strategy, e-commerce, Web sites and CD-ROMs. G2 is the company's promotions arm and will focus on strategic developments, promotional campaigns and point of sale.
Copyright October 1999, Crain Communications Inc.