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Grey leads funding for Favemail

Published on .

Favemail, New York, a company that allows consumers to personalize their e-mails with graphics including marketing messages, completed an $8 million financing round led by Grey Ventures, the independent venture capital arm of Grey Advertising, New York. Favemail, formerly Expression Engines, will use the funding for customer acquisition and product development. Grey expects to use Favemail with a variety of Grey Interactive clients as well as in other divisions of the agency.

Copyright April 2000, Crain Communications Inc.

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