Nancy Bachrach, 53, was named by Steve Blamer, president of Grey Worldwide, New York, to the post. Ms. Bachrach, a 25-year veteran of Grey, was exec VP-global account director on Procter & Gamble Co.'s Pantene brand for the last 10 years.
"When I got to New York, I wanted to unleash her talents from account management operations so she'd be free to use her branding and strategic skills across more of our clients' business," said Mr. Blamer, who took over the top spot in New York last April.
As CMO, Ms. Bachrach will provide advice on strategy to all Grey account teams, and contributing to new business development. "This is a luxury, but an important one-for an agency to be able to take an experienced person who can think strategically and apply that on an as-needed basis," Ms. Bachrach said. More than 90 brands will fall under her watch, she said.
In addition, Ms. Bachrach will take charge of burnishing Grey's own image, both internally and externally. "Grey has a clear position as an intellectual giant among agencies. The task I have is to communicate that in a fresh way," she said.
Before joining Grey, Ms. Bachrach taught philosophy at Brandeis University. She is married to Orin Wechsberg, co-managing director of Grey Interactive.
Replacing Ms. Bachrach on the Pantene business is Robert Montagnese, 46, who most recently was senior VP-marketing at the USA Networks' Sci Fi Channel, and prior to that was exec VP-group managing director on L'Oreal business with McCann-Erickson Worldwide, a division of the Interpublic Group of Cos.