Grey opens CRM consultancy

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Grey Desire, London, a new customer relationship management consultancy formed through joint funding from Grey Global Group's Grey Worldwide and Grey Direct in the U.K., officially launched on Nov. 9. The new 17-person marketing services shop will operate as an independent agency, focusing on strengthening clients' one-to-one customer relationships by relying on database analysis from Market Data Solutions, Grey's worldwide data management consultancy.

Copyright November 2000, Crain Communications Inc.

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