Grey picks up $29M in Hong Kong, China

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HONG KONG--Grey Shanghai has won two new businesspitches, pulling in Whitehall and the Asia Paper & PulpCo. Ltd. The wins follow the appointment of Allan Lo asgeneral manager of the agency late last year. Billingswere not disclosed for either account.

Grey already handled Whitehall's multi-vitamin brandCentrum in China, but it has added Caltrate, a calciumsupplement. Asia Paper & Pulp has appointed Grey to handleits new tissue paper brand Breeze, following a four-waypitch against Ogilvy & Mather, Bei Du Advertising, andDong Neng Advertising.

In Hong Kong, Grey has picked up two new accounts inthe first quarter of this year: Eagle Star and Audi'spremium motors business. The $1.3 million Audi account-- covering advertising, public relations, interactivemedia and direct marketing -- was won in a four-way pitchagainst Ammirati Puris Lintas, Bates, and Foote, Cone &Belding.

The Eagle Star assignment, which covers the full rangeof the company's insurance products and is also worth$1.3 million, was won in a five-way pitch against Saatchi& Saatchi, Thompson Solution, OgilvyOne and Asatsu.

Grey China & Hong Kong CEO Viveca Chan says her agencyhas picked up more than $29 million in estimated billingsfrom new business this year.

Other new wins include North China Pharmaceuticals byGrey Beijing for an advertising, corporate identity andmass communication program for all NCP prescription brands;the south China advertising business for Yeo, a Singapore-based soy milk and tea drink manufacturer, won by GreyGuangzhou; Ting Yi's Red Beef Noodles brand, also won byGrey Guangzhou, for brand planning, corporate identity work,advertising and trade marketing; and Dairy Queen, won byGrey Beijing to market Dairy Queen's 25 stores in Beijing.

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